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Welcome to HEADS UP XR 


Our mission is to manipulate immersive technologies to create world-first activations and experiences. 


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About Us

Headsup are a creative technology consultancy bringing together bleeding-edge technology to curate unforgettable immersive activations and experiences.


We help launch new technology into sport, entertainment and enterprise by delivering unique user experiments.

Our recent multi-sensory mixed reality F1 Feelthedrive experience is a worlds first for motor sports, a combination of Lewis Hamilton’s Telemetry data, Teslasuit award winning EMS haptics tech and mixed reality wearables.

At CES we launched a F1 Mixed Reality fan engagement platform (best XR content 2019) for our partners @ Lumus. We can build across XR / Haptics / Motion Gesture / Wearables / Ai / Machine learning / Computer Vision / Digital Avatars and more.

Currently we are ideating a number of large scale creative tech installations across museums, exhibitions and events including immersive dining and fan engagement sport platforms.

Project Videos
Feel the Drive - Barcelona F1

Feel the Drive - Barcelona F1

00:40
Play Video
Jaguar I-Pace Gorillaz AR Car Configurator

Jaguar I-Pace Gorillaz AR Car Configurator

01:34
Play Video
Lumus Optical Engine - CGI

Lumus Optical Engine - CGI

00:34
Play Video
Jaguar - Reveal - Master

Jaguar - Reveal - Master

00:35
Play Video
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Immersive Fan Engagement

Innovations in data analytics and the rapidly increasing amount of rich real-time data sources available are providing a rich opportunity to help amplify fan interaction even more so since covid-19 wiped out live events.


From motorsports, football or rugby we are currently reimagining how immersive technology enables human performance and rehabilitation.

We start with a data-driven approach paired with the right technology selection to deliver the right impact and unmissable experience for the fan, team and sponsorship partners.

We have a number of prototype sports concepts currently in development coming in 2022.



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AR/ VR / XR Technology Selection

It is our mission to discover next-generation technology to ideate projects for our client's campaigns that have never been used or even seen before. 

We have built intimate partnerships at an R&D level with the leading developers of mixed-reality headsets and wearable technology of the future.

Our specialist team can assist from procurement to full-stack development and launch activation.

If you have a concept or need help please get in touch

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Lets change the game

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